01. The Brief
Centralise online presence while refreshing the brand and refocusing the growth strategy.
We were tasked with rebranding and relaunching Vocabulary Ninja – a business built up over a number of years but who’s digital strategy needed some love and attention.
The brand had several separate digital identities across the web that needed centralising and the business had recently introduced a membership product that needed placing front and centre.
With ambitions of conquering the UK educational market and international growth this was to be phase one of a long term plan we have mapped out with the client.
02. Approach
We were tasked with rebranding and relaunching Vocabulary Ninja – a business built up over a number of years but who’s digital strategy needed some love and attention.
The brand had several separate digital identities across the web that needed centralising and the business had recently introduced a membership product that needed placing front and centre.
With ambitions of conquering the UK educational market and international growth this was to be phase one of a long term plan we have mapped out with the client.
Brand Refresh
The brand and CX study we did with existing and non customers really shaped the look and flow of the site. We wanted to focus on education topic whilst also focussing on the stage of the teaching career for the potential new customers – allowing scope and flex for future growth.
Before
After
03. Impact
Since relaunching the site we have had a lot of positive feedback from new and existing customers about their new found ease of finding what they are looking for and being able to discover new stuff easily.
It has been a roaring commercial success, increasing bottom line sales 45x over the same period YOY and increasing all other KPI’s uniformly.
New website and resources look great! 👍🏼
— Miss J (@___MissJ___) August 31, 2020
Gracie-Mae found the word of the day on @VocabularyNinja @ctkrcps Day one done ✅ Blended learning 👍🏼 pic.twitter.com/evCyAqITme
— Siobhan W (@SiobhanW89) September 30, 2020
