01. The Brief
Create and co-ordinate a social media led marketing campaign to get users for Bite The Ballot’s new voter advice tool Verto.
Develop digital / social branding and lead in-house digital execs and creatives at Bite The Ballot to develop a social media / content strategy to encourage young and first time users to use Verto.
02. Approach
Partnerships with Starbucks, The Independent, and Twitter allowed us to bring physical events together with strong online content.
We created social media content to help young people understand things like ‘Manifesto pledges’ and how they could be effected to entice them into using Verto.
03. Tinder For Politics
Verto simplified politics for the Tinder Generation. By using familiar ‘swipe left’ and ‘swipe right’ to agree or disagree, people could see who their belief system aligned them to politically from the first touch.
04. Engaging Influencers & The Media
Working with influencers previously engaged via Leaders Live we were able to build trust in Verto and help reach 100,000’s of young people int he target demographic.
HEY HI HELLO
If you know nothing about politics like me and want to vote, try http://t.co/fxVLuegmJK
(Not hashtag spoon btw just helpful)— dodie (@doddleoddle) April 15, 2015
Still not sure who to vote for in the General Election? Verto’s quiz could help you decide http://t.co/VYgiXeBtsI pic.twitter.com/2ECmMMe0Ea
— The Independent (@Independent) May 4, 2015
hey it’s very late but if you’re unsure who to vote for tomorrow, and have 5 minutes, go here: https://t.co/MppNBHRrYX . your vote matters x
— lewis watson (@levvis) May 6, 2015
05. Results
Verto launched 4 weeks before the General Election and still managed staggering results.
- 400,000 users
- 19 million decision
- Featured in several major publications including, The Independant, Cosmopolitan and The Drum.
400,000 people played #Verto, 19 million decisions made. In just over a month. I hope I helped you. Next stage. Evolution.
— Verto (@AskVerto) May 8, 2015
