From the initial scoping session we then created the comprehensive strategy and tactics involved for the project. We did some initial research in the industry and the result of this was seeing a lot of competitors and industry leaders had confusing user experiences with brands, also not using their own photography to celebrate their brand and instead using stock photography, eliminating any personal touch to the sites.
Our approach was simple, Literally. Create a UX that accommodates for the user and the brand in a simple yet effective format that takes into consideration the customer journey. Also, from the result of seeing a lot of stock photography in the industry, we provided a bank of high quality photography that was used as part of the site design to give it that personal touch.