Quadrotech Global Ad Campaign

Almost 1 million impressions created over the course of the tour with social media advertising

Following successful campaigns for their large annual events, MS Ignite and MS Inspire, we formulated an advertising campaign to span the globe across 17 different countries to raise awareness of Quadrotech market-leading solutions. Across the 17 destinations the company were attending, they chose to prioritise advertising to 10 countries. For each destination, we created engaging copy and imagery in line with Quadrotech’s brand guidelines. As well as this, we promoted content in real-time across the globe at each of the 10 events. 

Client: Quadrotech
Date: December 6, 2018
Services: Paid Social Media, Strategy

Elevating the Microsoft Platinum partnership

As a Global Platinum Microsoft Partner, Quadrotech’s exhibition stand was a core focus of the campaign. Using Social advertising across Linkedin, Twitter, and Facebook we were able to raise awareness of Quadrotech’s sponsorship, presence at the conferences and drive attention to their software solutions. 

10 Countries – 5 Languages – Just One Message

The Countries we served ads to were globally very diverse and therefore we had to be aware of any potential restrictions for each destination e.g. being unable to promote gambling style content for the client’s game, ‘Quadroslots’. Further considerations included native languages to advertise in, local times to run ads to and which social channels were most popular in the countries we were to focus on. Being mindful of this, we managed to steadily improve on results throughout the campaign, creating almost 1 million impressions and almost 30k video views during the tour.

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