Celebrating a historical partnership
We were asked to help celebrate this historic partnership through social content and paid media to highlight how the new product would work for existing users and most importantly to use it as a hook for new users.
Trust in Matched Betting is notoriously low so using a partnership like this was vital to help grow their community and acquire new customers.
We were asked to maximise this partnership via digital channels and lead on a multichannel strategy.
Leading a multichannel approach to drive user acquisition.
Using our multi channel marketing framework we worked with the internal team across Web, Email, Social, and Influencers and Media to create a launch campaign to firstly reach existing users to inform and enable them to attract new potential users.
Betfair was as big a trust signal as you could get so we empowered users, partners, blogs and influencers to promote the partnership.
BREAKING: @OddsMonkey + @BetfairExchange join to launch one-click integration. Matched betting just went next level! https://t.co/76XEbUlGPn pic.twitter.com/ENVhqeUgcx— OddsMonkey (@OddsMonkey) July 27, 2017