Growing engagement at #MSINSPIRE
We were asked to come up with a quick and dirty activation campaign to set Quadrotech apart as a Gold Sponsor of the annual MSInspire event. With little budget and even less time we concepted a daily video diary that, working along with the team, could be recorded and deployed in pseudo-real-time to achieve the following:
1) Highlight the key partnership with Microsoft
2) Cover major news from Keynote speakers and the press
3) Draw people to the stand to interact with the team on the ground.
214% increase in conversions
8x increase in video watch time during the campaign
19k+ video views
#MSInspire Diary: Day 1- Yesterday was 'Inspire-ing'! Head down to Booth 723 to play Radar and talk to our team. #MSPartner pic.twitter.com/QxzSK8vw3q
— Quadrotech (@Quadrotech) July 16, 2018
What's been happening at #MSinspire? Find out by our latest daily diary form the #Quadrofam. BONUS: Get a preview of #RadarReporting - want more? Head over to Booth 723.
— Quadrotech (@Quadrotech) July 18, 2018
Watch in full: https://t.co/Mk4DOA0FrL pic.twitter.com/sEa9C1qP8F
