Growing engagement at #MSINSPIRE
We were asked to come up with a quick and dirty activation campaign to set Quadrotech apart as a Gold Sponsor of the annual MSInspire event. With little budget and even less time we concepted a daily video diary that, working along with the team, could be recorded and deployed in pseudo-real-time to achieve the following:
1) Highlight the key partnership with Microsoft
2) Cover major news from Keynote speakers and the press
3) Draw people to the stand to interact with the team on the ground.