Generator Bootcamp

We created an advertising and organic social media campaign to support the launch of their digital Bootcamp courses.

Client: Generator Bootcamp
Date: December 2018
Services: WEBSITE, PAID MEDIA, SOCIALMEDIA, STRATEGY, VIDEO MARKETING

01 – The Brief: 

Advertising and Organic Social Media Campaign

In 2018 Generator launched a series of Digital Bootcamp classes aimed at marketing professionals who wanted to level up their skills. We worked with Generator to create an advertising and organic social media campaign to support the launch of their digital bootcamp courses. 

We created bespoke content including videos, gifs, and imagery including quotes from the key stakeholders then used them to segment and target the north east marketing community to encourage sign ups. 

02 – Approach: 

Strategy

We developed a marketing strategy with the internal team to make a robust and repeatable digital campaign that delivered long term results.

Design

We designed a full suite of advertising assets that were used in paid and organic campaigns throughout the project.

Video Marketing

We helped script, storyboard, and create video marketing assets that were used in advertising and repurposed as GIFs.

Paid & Organic Social

We created and executed the social media strategy that underpinned the strategy and drove interest and sign-ups to the Bootcamp.

``Colehouse helped us streamline our digital strategy around the Bootcamp, they made the creative process easy and really helped us understand how we could take a long term approach to our digital campaigns with data.``

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Emma Whitenstall Head of Engagement & Marketing