What did we do?
We were excited to be asked to work on the inaugural Build IT Right Conference in February 2019. Working alongside the Beacon House Events team we provided several digital services to help promote and document the event.
During the ticket sales phase, we worked closely with keynote speakers to create highly targeted Instagram Story advertisements which not only gave personality to the speakers but really helped build anticipation and word of mouth for the event. During the conference, our community management and real-time content creation services helped the event trend for over four hours in Newcastle Upon Tyne.
Digital Brand Asset Design
Using the event brand guide we developed the look and feel for all digital assets for the conference.
Social Media Content
100’s of pieces of content developed across Twitter and Facebook.
Paid Social Campaign
Full web development, content management, design and deployment.
Building Content Right
We were thrilled to be selected as the social partner for the new BITR Conference. Some of our highlights include…
+ Impressions in a highly targeted ad campaign
+ Bespoke adverts created, highly specified to job titles and roles to ensure we enticed the right people to the conference
Part of the campaign was led by keynote speaker produced Facebook & Instagram stories helping funnel prospective conference goers into buying a ticket for this brand new event.