An Impression to Make
Working alongside Beaconhouse Events, we were contracted to provide digital marketing services for the inaugural year of ‘Build IT Right’ Conference; a multi-track event at the Crowne Plaza Hotel, Newcastle.
Our remit covered creating assets for social media paid ads; organic content for the client’s social channels, leading social comms throughout the ticket sales period and ‘on the day’ live coverage of the event.
As there was no existing data with this being the first year of the conference, we created and refined ad criteria and content based on engagement and other metrics to create a focussed and successful ad campaign.
Ahead of the conference, we prepared and disseminated image and video organic content and ads in order to promote sponsors involved in the conference, increase ticket sales and to share important information and news about the event.