Audience Development

Bite News

We created a content and social strategy around the launch of Bite News involving key online influencers and strong video content to create intrigue and engagement with the news.

Client: Google // Bite The Ballot // SBTV
Website: youtube.com
Date: 2016
Services: Influencer Marketing, Content Marketing

INFORMING THE INTERNET GENERATION

We were tasked with launching and growing online youth focussed news YouTube channel ‘Bite News’.

We oversaw the social strategy for launch achieving the following:

  • Over 6,000 video views for the first video on a brand new channel
  • Over 500 Twitter followers on launch day
  • Campaign messaging with reach of 4.7 million people in just a few days

We had to create and deploy content designed to supplement each weekly episode and grow the various social media channels across Twitter, Vine, and YouTube.

Working with key influencers such as Jack Harries, Emma Blackerry, Vuj, Jamal Edwards, Jonah Green and more we were able to grow the channel in a small space of time.

  • Over 300,000+ video views
  • Over 3000 YouTube subscribers
  • Over 2000 Twitter followers