Marketing Strategy

Colehouse Communications can provide you with an effective marketing strategy that explains how to put your plans into action. We identify marketing budgets and deadlines and show you how to talk to your target audience. Whether it’s through online advertising or offline networking through direct marketing efforts.

Harnessing an effective marketing strategy is a vital factor for any business wishing to improve their internal or external communications, build awareness, stimulate consumer demand and drive sales.

A successful marketing strategy helps your business to communicate with key target audiences at the right time with meaningful messages that they can resonate with. The Colehouse team uses deep client insight to drive segmentation, targeting, positioning and development, whilst ensuring that marketing strategy and development is grounded in marketplace realities to best meet customer needs. We can help you hone in on key focuses of your marketing objectives, supporting you in identifying different ways you can speak to your customers, and zero in on those that will generate the most sales.

A digital audit is the fastest way to identify and improve your digital strategy. Our team of dedicated marketing experts can develop useful insight with a carefully considered and unique action plan to support you in promoting your business, targeting the right audience at the right time and driving ROI. Simply put, we look at your business with fresh eyes, combining the latest industry research with your business objectives and marketing KPIs to seamlessly match this to a brand-new, all encompassing digital strategy.

1. Choose a time that suits you from the calendar.
2. A member of our team will get in touch to discuss your needs.
3. We will then arrange a day and time for your free consultation

Sky Sports

Client: Sky Sports.
Type: Digital Marketing Strategy

In 2014, we worked with Sky Sports brand, At The Races, to analyse their overarching digital marketing strategy. ATR had an in house team but were wanting to develop their annual marketing strategy to take advantage of more digital channels and to blend their broadcast with digital more to leverage their already large following.

Our work resulted in the creation of their annual strategy which delivered high impact results resulting in a 300% increase in on-page social engagement.

Northern Powerhouse Business Summit

Client: Northern Powerhouse Business Summit
Type: Digital Marketing Strategy, Web development, Real-time coverage

In 2018, we were part of the team that worked on the Northern Powerhouse Business Summit as part of the Great Exhibition of The North celebrations. Our role stretched from planning the overarching mar-comms strategy; developing the look and feel of the event; developing the conference website; leading social comms over 6 months.

Throughout the three-day conference just using social media over 28 million impressions were generated from he NPHSummit hashtag as well as much media coverage and engagement.