A new study by TikTok and Kantar has found that paid TikTok ads are 64% more effective than other digital media at driving brand awareness and consideration among consumers in EMEA.
The study, which surveyed over 5,000 consumers in the UK, France, Germany, Italy, Spain, and Poland, found that TikTok ads are particularly effective at reaching younger audiences, with 71% of 16-24 year olds saying they have seen a TikTok ad in the past month.
The study also found that TikTok ads are more likely to be remembered than other digital media ads, with 62% of respondents saying they could remember a TikTok ad they had seen in the past month. Additionally, TikTok ads were found to be more effective at driving purchase intent, with 57% of respondents saying they were more likely to purchase a product after seeing a TikTok ad.
The study’s findings suggest that TikTok is a powerful platform for brands looking to reach and engage with consumers in EMEA. With its large and engaged user base, TikTok offers brands a unique opportunity to reach younger audiences and drive brand awareness, consideration, and purchase intent.
Here are some additional key findings from the study:
- TikTok ads are 64% more effective than other digital media at driving brand awareness.
- TikTok ads are 71% more likely to reach younger audiences.
- TikTok ads are more likely to be remembered than other digital media ads.
- TikTok ads are more effective at driving purchase intent.
Overall, the study suggests that TikTok is a powerful platform for brands looking to reach and engage with consumers in EMEA. With its large and engaged user base, TikTok offers brands a unique opportunity to reach younger audiences and drive brand awareness, consideration, and purchase intent.
