Failure to Plan Ahead
Planning is arguably the number one prelude to success in digital marketing. However, it is too commonly overlooked by those wanting to push their latest updates online as quickly as physically possible. While this can be understandable, businesses can easily rectify this by structuring their marketing efforts around a well thought out and coordinated campaign through considering the appropriate tone of voice to use and how they will respond to their target audience. Last minute communications planning can lead to scattered focus and inconsistency in important messages. In planning ahead, there is an increase in the ability to brainstorm strategy before executing.
Not only that, planning can help you delve into the finer tuned details of digital marketing, such as the most effective hashtags to use and the best keywords for search engine optimisation.
Not Connecting with Your Audience
Often in digital marketing, the most successful advertising campaigns involve telling a story or sharing experiences which the audience can relate to. Generally, promotions such as these help to prove the value of products and services, as well as solidifies trust between you and your target consumer. However, the biggest common mistake we see people making is failing to understand the different audiences across the various social media platforms. Every social media channel is different, so naturally, so are the audiences which occupy them! Don’t make the mistake of thinking that the language you use on Facebook will attract the same attention over on Instagram. Take the time to connect with your audiences across different platforms to understand exactly what they want from you.
Undermining the Value of Digital Promotion
For many businesses, the impact of social media is often undermined. We see far too often exciting company news being shared across business websites, and then not being promoted across social media channels until days later. For success, digital promotion needs to be a vital part of a businesses wider communications structure.
Done properly, social media can help you reach your customers in new and innovative ways. If you feel you could be making bigger efforts in your digital promotion approach, we can help you implement social media into your communications plan effectively and take the weight off your shoulders. At Colehouse we offer real-time campaign and community management to assist you in getting the most out of your social marketing strategy. We keep our finger on the pulse, observe what your key audience is talking about and seek opportunities to produce content creation that we know will appeal to your audience.
Falling Behind with the Latest Trends
Staying on top of the latest digital marketing trends is important for businesses looking to maximise their impact online. While some trends are bound to not be appropriate for your business, it’s still vital to be aware of them, so as not to fall behind and become static in your communications approach.
It’s no secret that an increasing number of businesses have invested in Artificial Intelligence in more recent years. Machine learning and automation manages all aspects of a campaign through statistical learning methods and bid management, resulting in a 22% increase in conversions in 2018, making it an invaluable tool for those businesses who have made the investment.
If you’re looking to boost your digital presence with an all-encompassing digital marketing strategy, the team at Colehouse can offer you a bespoke service that focuses on your businesses main goals and objectives. Get in touch to book a free, no obligation consultation to find out how we can best help you!