Failure to Plan Ahead Planning is arguably the number one prelude to success in digital marketing. However, it is too commonly overlooked by those wanting to push their latest updates online as…
Content; perhaps the single most overused and arguably relatively meaningless word in digital marketing. To be clear – we are experts in creating written and visual media that cuts through and reaches your potential customers.
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action. Content marketing is good for your bottom line, and your consumers; it helps to increase cost savings, attract loyal customers and arguably most importantly, helps to generate sales.
What if your customers looked forward to, and anticipated, receiving your marketing materials? What if when they received it, whether that be via print, email or through social media channels, they dedicated time to looking at and reading it and then passed it onto their friends and family? It is good, effective content marketing that can support your business in skyrocketing your consumer engagement and sales through grasping the attention of your target audience.
We can help you connect with your audience through effective content creation that sparks conversation with prospects and nurtures client relationships, whilst driving sales and retaining them for the future. Ultimately, it’s your steer what kind of content you want to spit out, but most importantly, it needs to align with your business goals and digital strategy – and that’s what we’re here to help you achieve.
In 2019, after a successful initial year working with our client, we were invited back to work on the 2019 digital recruitment event, Tech Talent, as part of the North East Digital Festival.
We were tasked with creating advertising materials with the aim to discover and register job seekers and graduates to attend the event. Advertising across major social platforms for 2019, we used learnings from the 2018 event to convert engaged people to register, generating 1,000’s of ad clicks from Facebook alone.
National Voter Registration Day
In early 2015, Colehouse was hired to lead social media, partner and press communications on “National Voter Registration Day” (NVRD). Working alongside community partners, key commercial partners, national press and political partners to coordinate digital communications to register a minimum of 250,000 people to vote; at the time, a world record.
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Our team are experts in social media marketing. There is always something we can do to level up your results!
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Latest Content Creation Insights
The Return of the High Street As the UK slowly begins to reopen its retail doors post-lockdown, the question for many retailers who have heavily relied on e-commerce and digital marketing throughout…
Creating good content doesn’t need to be hard. It’s so important that you have a good flow of well designed content to support your marketing efforts, especially on social media where it…