Beginning Friday 17th November we will be delivering several digital marketing and strategic development courses in partnership with the multi award winning RAW Digital Training.
We’ve been asked to develop courses that will be free to the public and centred around our core strengths of content development, conversion marketing, email strategy, video and visual content development.
Below you will find a summary of each course and an Eventbrite button to book your place, hurry though as places are filling up fast!
Courses
Find out more and book for free below, if you have any questions please direct them to [email protected]. We’re looking forward to meeting you!
Content Development and Video Strategy - Friday 17th November - Finchale, Durham
Content Development and Distribution for International and UK (9:30-12:30)
We hear about content a lot, and it’s certainly a vital element of your digital marketing, but where do you begin? This workshop is ideal for those new to content and those already active on social media. You’ll learn not only how to get ahead yourself on social media but also how to make sure people see the blogs you write. You’ll understand:
- Content development techniques
- Content calendar development to deliver real business results
- Content distribution strategy
- Reporting and analysis to close the loop
International Video Content Strategy (13:30-16:30)
Video is a vital part of digital marketing in today’s business world. But where do you begin? Will you create videos for promotion for your target international market? Perhaps it’s how to guides for your products or for your website? Let’s make a serious start on this vital aspect of digital marketing. You’ll learn all about:
- Why video for your business
- Recording content on a budget
- Facebook vs youtube vs ???
- Setting up a YouTube channel
- Growing your YouTube channel
Video Strategy and Budget Advertising - Friday 24th November - Novus, Peterlee
International video content strategy (9:30-12:30)
Video is a vital part of digital marketing in today’s business world. But where do you begin? Will you create videos for promotion for your target international market? Perhaps it’s how to guides for your products or for your website? Let’s make a serious start on this vital aspect of digital marketing. You’ll learn all about:
- Why video for your business
- Recording content on a budget
- Facebook vs youtube vs ???
- Setting up a YouTube channel
- Growing your YouTube channel
International advertising on ANY budget (13:30-16:30)
This Advanced Social Media Advertising course is a must attend. Reaching new markets has never been easier, thanks to the seriously advanced features of digital and social media advertising. Get fully to grips with how to use the advertising tools on social media, and see how targeted you can get with any budget! You’ll leave knowing all about:
- Facebook and Twitter advertising tools and how to use them
- Tracking adverts from Twitter and Facebook
- Pixel implementation on your website
- How to create advertising strategies that convert
Email Marketing for International Sales - Thursday 30th November - Novus, Peterlee
Getting Started with Email Marketing (9:30-12:30)
If you’re going international, will you be communicating via email marketing? Our email marketing expert is here to help you get off to the very best start! Come along to this workshop where you will be guided through:
- Knowing your business aims
- Platforms to use
- What do your customers want to see?
- Gathering and segmenting data
- Planning email marketing
- Content
Moving On with Email Marketing (13:30-16:30)
Whether you’ve started email marketing and got a bit lost, or have an idea of what you want to do but need to actually get moving with it, this workshop will leave you raring to get started, efficiently and effectively! You’ll be taken through the following by a seasoned email marketing expert:
- Planning
- Platforms
- Writing content
- Visuals to use
- Tracking success
- Taking it to the next level
Content Development and Budget Advertising - Friday 1st December - The Greenhouse, Stanley
Content Development and Distribution for International and UK (9:30-12:30)
We hear about content a lot, it certainly is a vital element of your digital marketing, but where do you begin? This workshop is ideal for those new to content and those already active on social media. You’ll learn not only how to get ahead yourself on social media but also how to make sure people see the blogs you write. You’ll understand:
- Content development techniques
- Content calendar development to deliver real business results
- Content distribution strategy
- Reporting and analysis to close the loop
International advertising on ANY budget (13:30-16:30)
This Advanced Social Media Advertising course is a must attend. Reaching new markets has never been easier, thanks to the seriously advanced features of digital and social media advertising. Get fully to grips with how to use the advertising tools on social media, and see how targeted you can get with any budget! You’ll leave knowing all about:
- Facebook and Twitter advertising tools and how to use them
- Tracking adverts from Twitter and Facebook
- Pixel implementation on your website
- How to create advertising strategies that convert
