Why influencer marketing? Influencer marketing is simply tapping into someone else’s audience that you feel matches your brand values. This has been going on for as long as marketing has existed. In…
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How Often Should You Review Your Borrowed Media Strategy?
Reviewing your borrowed media strategy is an absolute must, but how often should it be done? This…
Staying Ahead of Social Media in 2014
Social media is an ever changing beast. For most businesses it is hard to know…
The WHO, WHAT, WHEN and HOW of Creating A Social Media Strategy
Creating a social media strategy has never been more important, winging it simply won’t do…